It’s safe to say that advancements in technology have made our lives easier. The content management and website development tools available online have pretty much turned everyone into a blogger overnight. You may have noticed that many have selected fitness and health as the main niche area for their blogs. You might have also noticed that the competition is increasing online and it’s becoming harder for fitness bloggers to maintain their online traffic. If you’ve unsuccessfully tried different marketing tools for your blog, I might have a solution for you. The best way to engage your customers is with the introduction of challenges!
Before going into more details, the most important thing is to create an easy-to-share page for your challenge. To avoid spending too much time creating your challenge page, Upsila provides a service to create and easily manage your challenges.
Weight loss challenges
If you have a blog related to weight loss, your goal should be to focus on the nutrition and habits of your visitors (i.e. your target market). Since everyone is different, I strongly suggest setting a challenge where participants try to lose a percentage of mass every week or every other week (e.g. 1-2% of the initial mass). Having a deadline strongly helps your visitors set their goals and to stay focused. Make sure you include weight loss tips and exercise plans for your visitors to follow in order to help them succeed.
Create a weight loss challenge
Nutrition challenges
Some individuals suffer from nutritional deficiencies, and they are looking for motivation to help them follow their nutritional diet plan. Nothing can be better than a challenge. In this challenge, you can ask your visitors to eat a required amount of fruit, vegetables, and meat in one or two weeks. Careful, nutrition challenges are not like weight loss challenges. You must constantly share tips with them otherwise, your users might get bored. Share pictures and descriptions of your meals as well, especially interesting cooking videos. Again, the goal is to change the habits of your audience and provide new ideas for their eating habits.
Finally, make sure that you have a few different challenges on your page. This will ensure that you’re trying to solve a variety of dietary issues. By doing this, your visitors are going to share your challenges with their friends.
Bodybuilding challenges
The popularity of bodybuilding has increased in the last few years. If you have experience in muscle development, challenges are an interesting way to show new exercises to those visitors who share a similar interest. Bodybuilding is about developing and focusing on small muscles. To develop those muscles, it is harder to find reliable online sources. A challenge is a good way to introduce people to a new exercise. A simple challenge, like doing a few reps of an exercise and sharing it on Instagram, can give you a lot of visibility on social media while helping a lot of people.
Create a bodybuilding challenge
Special exercise challenges
When you have a fitness blog, there’s no age limit to filter who is going to visit your page, so what better way to show off your skills by showcasing what you have in store for them. Here are some unique exercise challenges that you can introduce:
- Stretching exercise challenges for working community
- Strengthening challenges for people above 50 so they can maintain their strength and power
- Weight gaining challenges for teenagers that have severe weight loss issues The more challenges you create for different communities the better your chances are of attracting more visitors towards your blog.
How challenges increase traffic
The desire to win prizes
When you have a challenge, make sure to grab the attention of your visitors with a gift. Even if it’s a $10 gift card, you will notice that the number of participants will increase in limited time because individuals love winning prizes when accomplishing their goals. Make sure that you set some rules for those who’ll win the prize. It will increase the competitiveness of your challenges and more people will visit your page. So, make sure that you introduce tough challenges but assure that your customers can win the challenge, otherwise they will stop visiting your blog.
Increase visitor engagement
When your visitors notice that your challenges are improving their health and helping them to achieve their fitness goals, they’ll never stop visiting your fitness blog. You will have consistent traffic for as long as you like. So, think differently and use the marketing strategy your competitors won’t. To find interesting challenge ideas, I strongly suggest Pinterest.
Upsila manages your challenges
Upsila is a challenge management platform. The platform allows you to create a page for your challenge and easily share it around. The users can easily enter your challenges and send their submissions to you for approval. All of the challenges created on Upsila are optimized to be easily findable on the search engines (Google). To start creating challenges, go to www.upsila.com/register.
